The competition in the smartphone market continues at full speed. apple, Samsung, Xiaomi, Oppo And in vivo Many brands are fighting for market dominance. Canalys, which monitors the movements and sales of all these companies, informs us regularly. Recently, Canalys released its preliminary report on the global smartphone market for the first quarter of the year. So how was the first quarter of 2023 for world-famous smartphone manufacturers? Details are here.
Smartphone Market Dropped 12 Percent In The First Quarter
It is true that competition is increasing day by day, but the same cannot be said for sales. According to the report of Canalys, smartphone sales are in the first quarter of the year.e fell 12 percent.
Of course, not every period of the year is the same, so changes of around 10% quite normal. However, considering the level of performance that even entry-level phones reach, it is possible to say that users need to change devices less and less.
Undoubtedly, the most important part of the report was the change of leadership once again. Apple, which was at the top with the iPhone 14 series in the last quarter, this time replaced it. SamsungHe caught it. The reason for this change is Galaxy S23 It can be interpreted as the introduction of the series and the loss of the popularity of the iPhone 14 a little.
However, this change is due to the fact that Samsung is already the global market leader in total sales. Let me also point out that it is not very critical.. Still, the South Korean tech company achieves this volume success with low-margin, affordable models. So if we were talking about a report on profit, appleWe can confidently say that the
When we look at the third place in the list, we see Xiaomi with 11% market share. Unfortunately, the company continues to struggle in the market. Although the company managed to maintain its position in the ranking, it seems to have experienced a net 2% loss compared to last year.
Inflation and the global economic crisis also played a role in this decline. However, the Chinese manufacturer He is often criticized by his fans for his pricing policies. and is accused of not delivering the old price-performance ratio. The fourth and fifth names on the list are Oppo and Vivo.