It has become one of the most important platforms of social media. TikTok, It does not fall off the agenda about prohibitions.
TikTokas we have often mentioned before, in the USA seen as a risk to national security. Therefore, the platform, which faces many different bans, may be banned widely in the future. So in the future Users in the US may lose access to TikTok, the app may be deleted from the App Store and Play Store. The company, which makes plans and takes some big steps to prevent this, this time It made a sound with the first state-based ban in the USA. Montana is set to become the first state to actually ban TikTok. Passed by a vote of 43 to 54, the bill will go to Republican Governor Greg Gianforte, who previously banned the app from state-owned devices, if it gets approval here too (99% chance it will come) the ban on the platform will be put into effect at the beginning of 2024. Within the scope of the ban step, which is certain to be reported before this step, TikTok, will be removed directly from app stores. The bill in Montana centers around TikTok’s ties to ByteDance that could put personal data of US users at risk because the company could be compelled to provide information to the Chinese government. TikTok, on the other hand, does not accept this from the beginning, in order to bypass the bans. An important project to keep the data of US-based users in the USA is developing.
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Interestingly, the company continues to print money in the midst of all these problems.. FT’s last to the news US-based tech giants at risk of ban It continues to spend millions of dollars on advertising for TikTok. In fact, it is reported that advertising expenditures increased in March. According to Sensor Tower’s data, US-based ads on TikTok specifically saw an 11 percent increase in March, Pepsi, DoorDash, Amazon And apple Companies like these were among the top spenders. Most tech giants here apple While attracting attention, large companies do not shy away from the ongoing legal processes and continue to transfer huge amounts of money to the platform.
So why is TikTok so targeted in the US? The platform collects data from US citizens, but other social media platforms do it as well. It is a concern here that user data goes to China, but also that the platform’s The fact that it has taken over a very large part of the advertising cake in the USA is also in the focus. US social media companies with incredible returns TikTok loses a huge ad revenue because of itIt’s been a long time for that to change “national security” on the pretext conducts serious lobbying activity. In such matters, US politicians can be directed to the desired side by making large payments.
