This American actress is the new face of Lancel

This American actress is the new face of Lancel

The new Lancel muse? This is Lili Reinhart, the American actress star of the series “Riverdale”.

What have in common Beatrice Rosen, Isabelle Adjani, Louise Follain And Lili Reinhart ? Nor their jobs, even if three of them are actresses, nor their nationalities, nor their physical characteristics. However, they all represented Lancel at some point in their career. The latest face of the French brand is Lili Reinhart. The Betty Cooper of the series Riverdale has been chosen to embody the next campaigns of the leather goods maker.

If Lancel bets on the young woman, it is first of all to grow her international notoriety and make themselves known to younger clientele. The American actress, followed by almost 28 million people on Instagram, is known worldwide. This choice is also justified by what the actress embodies. On social networks, the young woman, born September 13, 1996, advocates self-acceptance and speak willingly of body dysmorphic disorder from which she suffered. Apart from starring in popular movies and series, she also started her production company, Small Victory Productionsand released a first collection of poems in 2020, titled Swimming Lessons. A complete and inspiring artist.

Lili Reinhart wears the Idylle handbag in her campaign for Lancel © Lancel

Lancel, a French heritage house

From 1876, Lancel accompanies women by providing them with chic and practical creations. The brand launched by Alphonse and Angele Lancel imagine iconic handbags, which are passed down from generation to generation. In addition to these designs which systematically mark their era, the brand also makes custom orders and produces numbered limited editions for customers looking for exceptional pieces. The collections, always more modern, now welcome in their ranks, in addition to the bucket bags that have made the reputation of the label, clean geometric patterns and bowling bags with accents Y2K. A worthy representative of her generation, Lili Reinhart fell in love with Rodeo rectangular, Ninon shoulder strap andIdyll chart. Excellent choices!

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