Having received serious demand for the 408, which entered the market in March, Peugeot wants to break its own historical record by the end of 2023, based in Turkey.
Peugeot, which offered the highly anticipated 408 model for sale in Turkey in March, shared remarkable numbers on a brand basis with the transition to April. The French manufacturer, which started the year 2023 with a sales target of 57 thousand units as a center in Turkey, reported that it reached a sales figure of 8,857 units in March. Parallel to this, the brand, which was recorded as the 3rd highest selling brand with a market share of 8.5 percent, achieved a similar success in its first quarter sales. Reaching the sales of 18 thousand 194 units and a share of 7.7 percent in the first quarter of the year, Peugeot announced that the 408, which was put up for sale, reached 968 sales in the launch period.
“As Peugeot Türkiye, we aim to supply more vehicles”
Gülin Reyhanoğlu, General Manager of Turkey, made statements about these captured figures and brand targets; “We ranked 3rd in the total market with the sales figure of 8,857 units in March. With the sales figure of more than 18 thousand units reached in the first 3 months, we are accelerating our steps towards our end-of-year target of 57 thousand units. There is a great interest in our brand from consumers. We aim to make more of our customers car owners by supplying more vehicles. Because if we succeed in achieving this result, we will have signed the record sales in the history of Turkey as a brand. ” said.
YOU MAY BE INTERESTED
Emphasizing that the sales figure of 57 thousand units, which they target for 2023, will bring a 7.3 percent market share to the brand, Gülin Reyhanoğlu continued as follows; “This is very important for the Peugeot brand. We aim that 54 percent of our target sales of 57 thousand units, ie 30 thousand 500 units, will be our SUV models. Here the 408 has another important mission. This year, as Peugeot, we aim to become the leading brand of the SUV market in Turkey again. The new 408 will also add strength to our strength on the way to this leadership goal. However, we hope to close the year with the sales of approximately 16 thousand light commercial vehicles. We closed the year 2022 in the 6th place in light commercial vehicles. This year, we aim for a 9 percent market share in this segment of the market, which will put us in the 3rd rank in the light commercial vehicle market.“