Samsungindependent market research firm OmdiaAccording to the data of , it once again became the leader of the world TV market in 2022.
Data, Informa Tech LLC Based on the “TV Sets Spotlight / TV Sets Market Tracker” report released by the company in the last quarter of 2022. In the report, there are “annual sales quantity / turnover” figures shared by manufacturers around the world. Looking at the data shared by Omdia, Samsung will be in 2022. QLED And Neo QLED TV in sales 9 million 650 thousand reached a sales figure of 1 unit. Samsung’s data so far 35 million units It is also stated that it sells Neo QLED and QLED televisions. Samsung also became the leader of the ultra widescreen TV market last year. In 2022, its market share is 36.1 percent in 75-inch and above TVs; Explaining its market share in 80-inch and above TVs as 42.9 percent, the company said, $2,500 In the premium TV category with a price tag above 48.6 percent with the largest market share.
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Samsung made a statement about its leadership in the television market
Stating that they are very happy with this global success of the brand, Mert Gürsoy, Vice President of Consumer Electronics Sales and Marketing at Samsung Electronics Turkey”As Samsung, our motivation to reach the best in the television industry; We are working hard to realize it with high technology, unique design and smart features that provide consumer-oriented ease of use. We are also happy to prove this strong claim with the data of independent research companies. The market leadership we have maintained for 17 years was made possible by the loyalty and trust of our users to our products.
As Samsung Turkey Consumer Electronics unit, we have been continuing this success as the global market leader for 8 years in Turkey. In addition to being the total market leader, it also became the leader of the Turkish ultra widescreen TV market in 2022, similar to global photography. In 2022, its market share is 69 percent in 75-inch and above TVs; Announcing its market share of 80-inch and above TVs as 75%, our company has the largest market share with 76% in the premium TV category with a price tag of more than $2,500. This success of Samsung Turkey, far beyond the global figures, has made it the leader in TV sales in Turkey, not only in Turkey but also in the MENA region, to which we are affiliated, and also contributed significantly to the total sales of the MENA region. This success; We see it as both a great pride and new targets in order to provide more to our valued consumers who trust our brand in the coming years.”