A new ad move came from Instagram. The popular social media platform said in a post on its blog that they have started testing ads in search results. It looks like these ads will appear on Instagram’s search results page when you tap and start scrolling through a post.
According to the post, this change is just a test for now. However, Instagram plans to launch the new placement globally “in the coming months.”
INSTAGRAM ALSO ANNOUNCED REMINDER ADVERTISEMENTS
Another innovation offered by Instagram in terms of ads was Reminder Ads. Reminder ads will allow advertisers to send push notifications for an upcoming event or important date.
Users who prefer appropriate reminders will receive three notifications from Instagram about the event or date. These 3 notifications will be sent 1 day before the event or important date, 15 minutes before and during the event.