Gothenburg is the rainiest city in Sweden. However, on tourist brochures, as on all brochures in the world, we see it under the sun, with tourists in shirtsleeves.
Why frustrate visitors? Why not take on all that water falling from the sky and become “the best city in the world when it rains»? It’s the idea of a group that came together around artist and designer Jens Thoms Ivarsson, who is now supported by the town hall.