Naf Naf is 50 years old and celebrates it with panache. The iconic 90’s label has imagined a colorful collection for its half-century.
Happy birthday, NAF Naf ! While French ready-to-wear has been at half mast in recent months, between liquidations and receiverships (Cop. Copines, San Marina, Camaïeu, etc.), the brand is celebrating its 50th anniversary in a good mood. Five decades spent inventing joyful and colorful fashion for women. In order to celebrate this half-century as it should, the label has imagined a capsule called “Heritage”, under the artistic direction of the stylist Emilie Albertini.
A cheerful and responsible “Heritage” collection
The clothes, made in France and, for some, in subjects responsibletake up the codes that have made the success of Naf Naf since 1973. Effective cuts, pop colors and everywhere, the name of the label fifties. Jeans, sweatshirts, shirts, jumpsuits, dresses… Pieces named after the ways of the center of Pariswhere Naf Naf was born fifty years ago. Cairo, Clery, Aboukir or Grand Boulevards, the entire Sentier district is showcased in this capsule, which is already available in stores. To get one of the creations of the line, it is necessary to count between 10 euros for an XXL pink scrunchie, and 350 euros for an oversized red bomber jacket. Their little something extra? They are produced in very small quantities and carefully numbered. Wanted!