Michael Cole, the head of Hyundai Europe, made important statements about the future of models in the compact segment such as the i10, i20 and i30.
In the automotive world, which is experiencing the pains of the transformation process in the electrification focus, a gamble is being played, especially in the focus of Europe. The studies carried out by the European Commission on banning all kinds of internal combustion engines in 2035 have been vetoed for now by important countries such as Germany and Italy. In this process, which requires us to wait a little longer for the final decision, no interruption is expected in the steps of the manufacturers to radically change their ranges. Hyundai, one of the important names in production in Turkey, also shared the first clear information about the decision, which has been curious for a while, for models such as i10, i20 and i30, which are already on sale. It has become clear that the South Korean manufacturer will not give up its presence in this direction, despite today’s dynamics, where especially A-segment vehicle production has come to a deadlock in the focus of profitability as a result of emission standards. With the brand pointing out the i10 and i20 produced in Turkey as the entry-level electrics of the upcoming period, it also gave indirect messages for the transformation of the factory in Izmit.
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Hyundai does not want to lose its compact segment users.
The first information about the brand’s approach to the process came from Michael Cole, Head of Europe. It is clear that all models in the compact segment are still an important part for them. expressing Cole; “If we talk about today’s dynamics, I can say that the i10, i20 and i30 are still in our plans with the transition quality to the next generation. At the end of the day, we’ll look at exactly what we’ve got. Of course, what these three models will really turn into is not something I can talk about today. I was still among those who believed that there was a serious market for segments that would fall under Kona. Everything I have mentioned for now is in the thinking stage and is in our long-term plans.
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We really need to sit down and think seriously about this. We can say that there is a user base for all of them, especially for the i10, i10 and i30. While there is already such a mass, we do not want to lose our users in any way. Let’s consider this; What does electrification mean for this audience, how does it look? The answer to that on our part is definitely not necessarily the Ioniq 5 or Kona. For this reason, we also need to consider the dynamics underlying Kona. In the future, it will be possible to offer compact segment electric vehicles in a much more accessible form. I believe that the services to be offered with the monthly membership system will also help. Of course this is my personal opinion. It is not a branded land or perspective.” made statements.