BYD, which will be the second name to enter the Turkish market after Chery, draws attention with its global electric car success.
It has often come to the fore that Chinese automakers have supported their interest in the European market with concrete steps in the past few years. We are slowly starting to see the reflections of these dynamics, which put European manufacturers on alert, in Turkey as well. After the move to return to Turkey from the Chery front, BYD, one of the biggest names in the world, announced that it would enter the Turkish market. In this context, commercial models of the Chinese manufacturer, which we see preparing to meet with users through ALJ Turkey Distributorship, will also be offered for sale. ALJ, who will assume the role of distributor, has been carrying out similar activities of Toyota for 14 years and Lexus since 2016.
Ali Haydar Bozkurt spoke about BYD Turkey planning
Toyota and ALJ Turkey President and CEO Ali Haydar Bozkurt was the first person to make statements about the planning. Bozkurt stated that ALJ Turkey, which has made significant investments in the Turkish automotive sector for the last 25 years, has made another investment with the distributorship of BYD; “As ALJ Turkey, we are excited to present the latest electric technology models of BYD, the world’s leading electric vehicle and battery manufacturer, to the Turkish market for the first time. ALJ’s deep-rooted experience and high reputation in automotive distributorship will greatly contribute to the BYD brand having an important position in the Turkish market. We are sure that BYD’s electric models will be highly appreciated by automobile enthusiasts in Turkey.” he said.