What if you bought (finally) your cosmetics transparently?

Faced with the eczema attacks of her eldest son, Céline Verhagen applies to buy only creams in pharmacies, before turning to organic and natural, in vain. She then begins to dissect the ingredients of each composition, realizing that even these products are likely to contain allergens, carcinogenic components, irritants. An observation that consumers have all made at one time or another, and which leads to the question: “do we really know what we put on our body and on our face?”.

It is in response to this question that the platform was born in 2019 Wonder Green Family, an online store that only offers organic and natural cosmetics and above all guarantees total transparency for consumers. All the references which appear on the e-shop have been “carefully checked”, thus excluding any controversial ingredient; so you don’t have to sift through each formulation.

“The objective of Wonder Green Family is to offer you a range of natural products, with real ethics and a real positive impact on us and on our planet. (…) My selection of suppliers is strict and reduced in order to share with you the best solutions, with only targeted products that correspond to 100% healthy. One of the most important things for me is to deliver the strict truth about the composition of the products and their uses “, explains the founder on the e-shop.

More than 1,000 references for the whole family

The platform offers cosmetics for children, of course, but also for adults – men and women. This can range from hygiene products – solid soaps, shower gels, deodorants, dental hygiene – to face and body care – moisturizers, scrubs, makeup, shaving, sun protection, including hair products and care. specific for children and babies, including eczema care.

But other categories complete this offer, such as products for maternity, aromatherapy and health, eco-responsible references, and DIY and home-made. A great way to take care of the planet – special attention is paid to cosmetics with as little waste as possible – and the skin of young and old alike.

And when it is impossible to determine whether a component is potentially harmful, the young mother lets it know, always for the sake of transparency, to the customers of the e-shop. “Sometimes an ingredient is controversial, without the scientists having decided on its harmfulness. (…) In this situation, Wonder Green Family clearly indicates the presence of the controversial ingredient on the product sheets so that its customers are informed “.

Transparency now essential

While numerous surveys show that consumers are turning more and more to clean cosmetics, they also show that they sometimes regret the lack of information on certain products and that they always demand more transparency, a criterion that has become essential.

Céline Verhagen’s initiative is added to applications such as Yuka or QuelCosmetic, which allow you to evaluate a cosmetic in just a few seconds, except that this young mother has already checked everything for you.

Christelle Pellissier