With The Lord of the Rings trilogy enjoying enduring popularity and Amazon’s The Lord of the Rings: The Rings of Power bringing Tolkien’s world fresh to our minds, it’s time for creative free riders. one Garbage collectors who used the Lord of the Rings achievement for their purposeshas now been strongly warned.
Lord of the Rings vs. Lord of the Garbage Cans: No more waste disposal from Middle-earth
As reported by the BBC, among others, the following case happened in the last week: The company disposed of waste in Brighton in southern England Lord of the Bins (in English: Lord of the trash cans) Household, building and office waste. The owners, Nick Lockwood and Dan Walker, have now been contacted by a lawyer from Middle-earth Enterprises, the company that owns the worldwide rights to The Lord of the Rings and The Hobbit. A cease and desist request is now supposed to make her change her name because she infringe trademarks.
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They claim, Customers may confuse that we are endorsed by The Lord of the Rings or belong to them. But any sane person knows that we are a completely different and non-competitive company.
The fact that the garbage company actually used Tolkien’s Lord of the Rings cannot be overlooked: the company logo copies obvious the fantasy font of the Peter Jackson trilogy:
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The change request from Lord of the Rings rights holders also affects the Lord of the Bins tagline: “One Ring to Remove It All” (“One Ring to Dispose of Them All”).
Lord of the Rings Surrender: Lord of the Bins stands little chance of winning this argument
It could be argued that Frodo disposed of the ring and similarly the Brighton rubbish collection heroic service to humanity performs by removing the waste there. But no matter how playful the name came about, what counts in the end is the legal situation.
For Lord of the Bins, the threatened lawsuit is particularly bitter because it comes with the prospect of renaming “thousands of pounds spent and a lot of rebranding effort” would have, only “to appease a billion-dollar company”.
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Despite her Twitter call to the public to make noise now and draw attention to her situation, the big Lord of the Rings group “comes to his senses” or mercy before justice, the odds are slim for Lord of the Bins. In this David versus Goliath situation, they will most likely to lose out. Because this is not a fantasy fairy tale in which a hobbit can overthrow the overpowering Sauron. Meanwhile, sympathetic observers are already throwing new name suggestions à la “Lobbit” into the, um, ring.
Podcast: The 20 Best Series Launches of February on Netflix, Disney+ and More
Need more fresh streaming tips? You can find the most exciting series that you can stream on Netflix, Amazon, Disney+ and more in February here in the monthly preview:
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We have checked the long starting lists of the streaming services and present you the 20 big highlights of the month in the Moviepilot podcast stream trawl. Also included are new seasons of You, Carnival Row and Star Trek: Picard, as well as the latest The Walking Dead spin-off and the highly anticipated adaptation of the German sci-fi novel The Swarm.
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