Boss unveiled its new campaign for the Spring-Summer 2023 collection, featuring international celebrities, who convey a strong and symbolic message.
Boss has just released its new campaign for spring-summer 2023. To illustrate the brand’s next collection, personalities from music, modeling, sport and cinema have had their pictures taken under the watchful eye of the fashion photographer Swedish Michael Jansson.
In a neutral camel decor, five personalities were immortalized, holding in their hands a snapshot of them as children: the British model Naomi CampbellColombian reggaeton singer Malumathe American model Gigi HadidSouth Korean actor Lee Min-ho and the Italian tennis player Matteo Berrettini. Thanks to these muses, the brand, which has as creative director Marco Falcioni since 2022, conveys a powerful message, which echoes the slogan of Boss: Be your own boss (“Be your own boss” in French). They thus embody the idea that you are not born BOSS, you become it.
Many celebrities have also been invited, on social networks, to share photos of them as children. This is the case of the heiress Paris Hiltoninfluencer Paola Locatelli or the actor Lucien Laviscount.
Timeless pieces and an exceptional show for Boss Spring/Summer 2023
For this spring-summer 2023 collection, Boss has kept its iconic codes. Iconic colors such as black, white and camel infuse the pieces of the line and the inspirations mix: urban, sporty or summery, and always ultra stylish. A successful mix for the German brand, which will present this collection IRL duringa show on March 15, 2023 in Miami in mode see now buy now (the clothes will be available for sale just after walking the catwalk). A parade not to be missed.