Launching its new flagship with the EX90, the new priority on the Volvo front is a compact crossover to be positioned at the entrance of the family.
Volvo, which wants to reach new audiences by adding new names to its product range during the electrification process, is determined to increase its interest in the compact segment after the C40. The Swedish manufacturer, which received the expected response in the first step to the electric competition that started with the XC40 Recharge, showed the world its flagship in the new era with the EX90 it launched recently. In addition to the design, Volvo’s entry-level move is expected after the EX90, which is a reference for those who will come after it with many points. The model, which will be positioned under the models such as XC40 and C40, is planned to be presented to users under the name EX30 in mass production.
Volvo EX30 will target the younger generation
With the Volvo EX30, which will be built on the SEA platform developed in partnership with Geely, it is possible to say that the brand has a very clear user audience target. Stating that they are targeting a young audience born in the 90s and early 2000s who will own new vehicles, CEO Jim Rowan also stated that they spend a lot of time on price and accessibility. Volvo, which will keep the use of leather-free and sustainable materials to the maximum in the vehicle, also highlights the services to be offered in the focus of membership at this point.
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The ability of the infrastructure used in Smart’s new models to have a wide range of engines and batteries will also be an advantage for the brand at this point. Finally, in the combination used in Smart #1, the promise of a range of 440 kilometers with a unit with a capacity of 66 kWh attracted attention. The range dynamics that can be offered for the EX30 with a more compact battery pack in the range of 250-330 kilometers can meet the expectations in terms of price accessibility and daily usage needs.
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