The new year has started and it’s time for some manufacturers to take stock of the past twelve months. For Nintendo, in France, 2022 will have been a successful year, with the threshold of 7.09 million Nintendo Switch sold, making it the best-selling Nintendo console since the Nintendo DS. The console even manages to do better than the Wii and its 6.3 million copies sold and the PS4 and its 6 million units sold in France. In an interview with the newspaper Le FigaroPhilippe Lavoué, general manager of Nintendo France, explains that the attraction for the machine has remained intact despite the fact that ellek begins its sixth year of marketing. ” We sold 987,000 Switches in 2022, which is the best performance on the market. One in two consoles sold in France last year was a Switch “. This fervor for the Nintendo console was favored by the shortage of components suffered by Sony and Microsoft for their PS5 and Xbox Series. Nintendo can also count on the family approach of its machine, consumed above all as a machine for the youngest players. We also learn that pAlmost a quarter of French households are now equipped with one or more Switches, according to Le Figaro. And although the profile of Switch users boils down to family, Nintendo wants to appeal to a new audience. On the other hand, the latest advertisements around the console featured Michou and Elsa Bois, a couple revealed during the 2021 Season of Dancing with the Stars, and well known to young people and adolescents.
The Figaro article allows us to have a more precise overview of the sales of console games, with in particular 425,000 physical versions of the Nintendo Switch Sports game sold. In front, we find Pokémon Purple / Scarlet with 701,000 copies sold, Pokémon Legends Arceus which sold 575,000 copies and Mario Kart 8 which sold 445,000 in 2022 alone when it was released in 2017, and that it was already a re-release of a Wii U game. The year 2023 should allow Nintendo to continue its momentum, especially as it is punctuated by the releases of Zelda Tears of Kingdom, but also the animated film Super Mario Bros, which should make Mario even more popular with the general public.