Balmain has just unveiled its new campaign. Among the models invited to pose, the former first lady Carla Bruni.
In terms of fashion, Carla Bruni has not said its last word. The model and singer, far from having hung up the stilettos, is the star of the latest Balmain campaign. In September 2021, the former French first lady had already paraded during the anniversary show celebrating Olivier Rousteing’s ten years at the head of the Parisian label, appearing in a mini dress embroidered with rhinestones. This time, in the photos, Carla Bruni wears a devoré tweed ensemble embroidered with brilliants. Snapshots captured by the photography duo Mert & Marcus backstage at the spring-summer 2022 fashion show at La Seine Musicale.
Luxury muses
In addition to Carla Bruni, this series of photographs brings together Naomi Campbell, Lara Stone, Mariacarla Boscono, Adut Akech, Jordan Barrett and Fernando Casablancas. A shock team! “Our Balmain creations look, in a way, even more seductive and sensual associated with the spontaneous and relaxed poses of this cast composed of the legends that have inspired me since childhood and the greatest talents of today. An incredible group that clearly reflects the powerful, inclusive and rebellious spirit of today’s Balmain Army“enthuses Olivier Rousteing. We agree with him.