The Polestar experience store, which will be open for a short time, will attract art and architecture enthusiasts along with the automobile.
Polestar, which was removed from its role as a sub-brand of Volvo and turned into a formation on its own, continues to draw attention with its products. Finally, the brand, which launched the first SUV model with the “3”, also reported a remarkable growth in the sales figures it shared in 2022. The Swedish manufacturer, which closed the year we left behind with 51,500 sales, an increase of 80 percent compared to 2021, is far ahead of its targets for 2023. At the center of the new project, which the team has brought to the fore with a focus on making a name for itself, there is an experience rather than a model. The mini Polestar store, which was opened for a short time in Finland, brings a new perspective to the car buying process, as it is built entirely out of ice.
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Polestar Snow Space opened to visitors
It is possible to talk about a 20-day effort to complete this unique store, the design process of which was carried out within the brand itself and the construction was completed by a local brand. We see that the building, which was built from 2 meters thick ice floes, is ready to welcome its visitors with a ceiling height of 12 meters. The designers, who also planned the store as an art gallery, have prepared a welcome welcome to the guests who come to test vehicles with sculptures of vital auto parts such as tires and suspension made of ice. In the experience store, which will be open until February 26, enthusiasts will have the opportunity to test Polestar 2.
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The Swedish manufacturer shared the production process of the “1” model