The Mercedes EQ brand, which plays a central role in the process of saying goodbye to the internal combustion engine, may not be in our lives in the coming years.
In the transition to electrification, the car manufacturers continue with the new identities they have created for themselves, a trend that we are all used to in recent years. The “ID” badges on the Volkswagen front, the “e-tron” in Audi and the “i” badges of BMW shed light on the new era in this transformation. In the center of the electric age, where Mercedes started to give its messages with concept studies in the 2015-2016 period, we saw the “EQ” badge from the very first moment. As a result of these reflections, which we also saw in Smart, which is part of the group, a wide range of products has been created in the intervening 6 years. We expect the “EQG” and the G-Class to join the current electric car family, starting from the EQA to the EQS, in a short time. Within this framework, a surprise claim was made for the Mercedes EQ family, which is still being worked on, based in Germany. If this claim materializes, we may see a new electric car product group from the Mercedes front in the coming period.
A gradual farewell to the “Mercedes EQ” badge
based in GermanyhandelsblattIt is noteworthy that Mercedes is preparing to change the name of “EQ” for the electric car group, which will be much more assertive with its new generation infrastructure dynamics. According to the sources, with this farewell that will be realized gradually starting from 2024, a different name strategy may be in question for the new models.
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The basis of the claim is based on the view that it is unnecessary to create a sub-brand that will indicate this extra because all models will be electric in the future. In addition to all these, the fact that the “EQ” badge is positioned as a mode in hybrid models is among the highlights. The fact that Mercedes’ ongoing sales of gasoline and diesel engine vehicles will be terminated by 2030 will undoubtedly be vital for this entire ecosystem.
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After the allegations came to the agenda, the UK-based autocarIt is noteworthy that the spokesperson of the brand, who made a statement to , did not make a clear denial. In the statement from the brand on the subject; “It is still important for us to support the works we have realized with the goal of “Leadership in Electricity” with the brand “Mercedes-EQ”. Our EQ range appeals to a significant audience that believes the electrical experience is right for them. At the end of the next ten years, as Mercedes-Benz, we will position the use of the brand in accordance with the conditions of the day, with the goal of being fully electric. Today, however, it is too early to talk about the details.” was stated.
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