Fred
The jeweler provides its customers with a remote fitting module for its customizable Force 10 bracelet. For this, the house called on Hapticmedia, which designs custom 3D configurators. Once the colors have been chosen, all you have to do is click on the “Try it” tab, then point your smartphone at your wrist to see the jewel in augmented reality. A good way to check if the shape, style and size are right for you. And for an even more real effect, advanced tracking follows your movements. A great way to project yourself before buying!
Moncler
Since the beginning of October 2022, the Italian company of French origin has been offering “Moncler by Me” on its Moncler.com website. With this tailor-made personalization service, inaugurated on the occasion of the 70th anniversary of the brand, it is possible to personalize two jackets – Vion or Mir – to create your ideal model via a virtual experience. Thanks to a 360° view of the garment, you can apply a wide choice of exclusive colors and prints, add symbols and words… and admire the result from all angles. This service will also be available in five stores around the world, including the Paris Champs-Elysées boutique in France and the one in Milan, Italy. The purchase remains to be finalized online.
USM Haller
Steel tubes and connecting balls… USM Haller’s design has become iconic. So much so that the Swiss manufacturer’s furniture is exhibited at MoMA in New York. Far from resting on its laurels, the company, founded in 1885, remains firmly rooted in the present. It has integrated a 3D configurator on its website to create personalized furniture in a few clicks. Size, structure, color, layout, additional equipment… the choice is vast. Above all, it is possible, via your smartphone or tablet, to position the model in augmented reality in its interior. The process, very simple, allows you to have an idea of the rendering at home and to test the layout of the furniture in different places before placing an order.
IWC Schaffhausen
The Swiss watch manufacturer has developed an application allowing you to virtually try on your watches by displaying them in overexposure of your wrist. This “virtual try-on” integrates all of the IWC collections as well as the multiple variants of each model. Strap color and format, watch size, material… The app, available on iOS, Android and even Huawei, also lets you compare different case diameters thanks to the precision of the AR display. Convenient to decide according to the thickness of your wrist.
Loewe x On
The meeting of craftsmanship and technology. On the occasion of a collaboration with the Swiss running brand On in March 2022, the Loewe house signed a capsule collection of outdoor clothing and hiking shoes. For the occasion, a virtual fitting room has been specially designed. Thanks to augmented reality, it was possible to see the rendering of the shoes on your feet without leaving your home. A tour de force made possible by the technology developed by the start-up Wanna, which also collaborates with Gucci and Nike.