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True trend incubators, social networks are now raining rain and shine on products, tips, techniques, and other key inspirations in the beauty industry. Something that we owe to equally powerful influencers followed by millions of people around the world, who propel simple beauty gestures into phenomenal buzz, like Mikayla Jane Nogueira, the most popular of them in 2022. .
An influencer is a “person who, due to his popularity and his expertise in a given field, is able to influence the consumption practices of Internet users through the ideas he disseminates on a blog or any other interactive medium”. according to the Larousse dictionary anyway. A single term that says a lot about our time, and which today makes millions of teenagers and young adults around the world dream. Because no one wants to be an influencer… Do we still have to find the right vein to keep going and inspire – or influence – subscribers who are ever more difficult to convince.
Mikayla Nogueira: the most influential
American make-up artist and now social media star Mikayla Jane Nogueira seems to have found the perfect formula to become the most popular influencer of 2022, according to the beauty platform’s first Beauty Trends Report. LookFantastic*. Based on humor and frankness, her publications appeal to the four corners of the world, to the point that the young woman is the subject of 2,400 monthly searches on average, and that search interest for her name has jumped by 1275%. in just one year.
Followed by more than 13.8 million people on TikTok, Mikayla Nogueira is a little less on Instagram with ‘only’ 490,000 followers. But it should be noted that this is an unauthenticated account through which the social media star only shares personal posts. Her professional account, Beauty by Mikayla Jane, is followed by more than 2.4 million subscribers. And that’s not all, since the make-up artist is regularly quoted in the media for her innovative techniques and tricks, the source of many beauty trends such as the sticky method, to name but one. A media coverage that today contributes to hoisting the make-up artist to the top of the most powerful beauty influencers in the world.
In second place is the Briannic Uche Natori who, although less known than her counterpart, is one of the beauty influencers to follow very closely in the coming months. Famous for her perfect base – she defines herself as ‘the queen of the base’ – the young woman is followed by 300,000 followers on Instagram, nearly 160,000 on TikTok, is also present on YouTube, and has been the subject of an average of 2,400 searches per month, as many as Mikayla. This ranking of the most popular influencers of the year is completed by the American Meredith Duxbury (1,900 monthly searches, 16.2 million subscribers on TikTok), Danielle Marcan (720 monthly searches, 3.4 million subscribers) , and Tammi Clarke (480 monthly searches, 560,000 subscribers).
Kylie Jenner: the unbeatable influencer
As for the celebrity influencers, to understand who were already famous before making their foray into the beauty scene – who this time dominate the make-up sector, it is Kylie Jenner – oh surprise – who rises to the rank of the most popular celebrity in 2022. The former reality TV star is simply overpowered on social networks, with no less than 376 million subscribers on Instagram (and that’s not counting the people who follow her countless cosmetics and beauty brands). fashion). For its part, the hashtag #kyliejennermakeup has so far generated 255 million views on TikTok. Just that.
Another star to have launched her own skincare brand in 2022, Hailey Bieber is the second most popular make-up influencer-star in the world. Some 50 million people now follow her daily life on Instagram, while the hashtag #haileybiebermakeup is the source of 209 million views. She is ahead of actress Alexa Demie, star of the “Euphoria” series, whose makeup inspirations have been seen more than 80 million times on TikTok, Madison Beer (65 million views), and, last in this Top 5, Kim Kardashian whose, it should be noted, the aura goes far beyond the field of makeup and beauty.
**To determine these 2022 beauty trends, LookFantastic used internal data and researched which products, tools and celebrities influenced 2022 beauty trends. analysis of the demand for certain brands and certain products, the platform has deciphered the statistics and figures and highlighted the strong trends of the year.