By introducing the iPhone 13 series in September, Apple took its place in the big competition with its competitors. The dose of competition has increased with the introduction of new models from various Android manufacturers. But the news from China showed that Apple had a success. For the first time in many years.
LARGEST PHONE BRAND IN CHINA: APPLE
According to Counterpoint Research’s report, Apple surpassed Vivo in October 2021 to become the largest smartphone brand in China for the first time since December 2015. Increasing its sales by 46 percent compared to the previous month thanks to the iPhone 13 series, Apple recorded the highest growth rate among all major brands in the country. By contrast, China’s smartphone market grew only 2 percent in October. The report listed smartphone sales in China by brands as follows:
1) Apple (22%)
2) Vivo (20 Percent)
3) Oppo (18 percent)
4) Huawei (8 percent)
“UPPER ROWS CHANGE HANDS”
Commenting on the Chinese market, Research Director Tarun Pathak said, “Since the fall of Huawei, the top lines in China have been changing hands. OPPO ranked #1 in January 2021, while vivo hit the top spot in March 2021. Market dynamics changed again in October, with Apple becoming the new #1 brand for the first time since December 2015. This was due to the success of the iPhone 13.”
BREAKING SUPPLY PROBLEMS
Commenting on the supply shortage in the Chinese market, Senior Analyst Varun Mishra said, “Due to supply issues, the normal waiting time for the iPhone 13 Pro and iPhone 13 Pro Max in China ranges from four to five weeks. Some Chinese customers choose to pay a premium to ensure prompt delivery of new phones. “Overall, the Chinese market has been slow throughout the year and Apple’s growth is a positive sign.”