Launching the mottos that it will highlight in its new cars after its logo, Peugeot also shared the foundations of these mottos.
Giving the messages of transitioning to a completely different era in itself with the logo placed on the new generation 308, Peugeot also announced the new brand manifesto. Launched as “The Language of Attraction”, the new manifesto embodies the new brand vision created around the power of being glamorous. Peugeot wants to highlight messages such as glamor, passion and a deep-rooted history in the cars it will take to the streets in the new period. P
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Peugeot is preparing a special commercial for its new brand approach
Peugeot’s new manifesto is also being launched as the renaissance of the brand. The foundations of the “Language of Attraction” philosophy also emphasize the combination of three brand values: “Glamorous”, “Emotion” and “Excellence”. The new interpretation of the Aslanlı brand’s “Glamorousness” was brought to life by the American creative agency Doner. This manifesto appeared in a commercial that was shown first in England and then in France. The commercial in question will be shown on mainstream television channels and digital channels in European countries from the end of December.
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