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Followers of social networks, you must have heard of “fake dimples”, the “sticky method”, or “manga lashes”. These beauty tips have been buzzing on TikTok all year long. But have they really met with the expected success?
In the age of social networks, we tend to forget it, but beauty trends don’t just amass millions of views, they are timeless. This is the case with “slugging”, “crying makeup” and the “wolf cut”, which have clearly influenced your beauty routine in 2022.
On TikTok, there is really everything in terms of content, to the point of seeing trends – or micro-trends – emerge that are not really trends. This is all the more true in the fashion and beauty sectors, where tips and influences today number in the hundreds. Still, the real inspirations, those that settle permanently in our daily lives, can only be counted on the fingers of one hand. At the dawn of the new year, a look back at the three trends born on TikTok that have truly influenced your beauty routine.
Slugging: an ally for dry skin
K-beauty, or Korean beauty, can boast of dominating debates on social networks. The proof with ‘slugging’, the flagship beauty trend of 2022, which today has hundreds of millions of followers around the world. Straight from South Korea, this technique with a wacky name (“slug” means “slug”) consists of coating the face with petroleum jelly all night long to fight against certain winter ailments, starting with redness, itching, and skin dryness.
With nearly 600 million views, the trick has proven to be a real success to the point of observing dozens of videos made by dermatologists to decipher it. Rare fact, all validated this technique, specifying however that it was ideal for all the types of skin with the exception – there is always one – of those prone to acne. Vaseline can exacerbate it. The phenomenon has grown so much throughout the year that it has spread to other parts of the body with “nail slugging” and “hair slugging”, which consist of applying the same method on nails and hair.
The crying makeup, or the praise of sadness
As incredible as it may seem, the “crying makeup”, which should have been one of the WTF trends of the year, has turned into a real beauty phenomenon along the way. The goal? Using make-up to look sad, even crying, or even totally depressed. Let it be said, the trend has never gone beyond the borders of the virtual, but it has settled comfortably to the point of becoming a must-have beauty of the year. To date, more than 100 million views are associated with “crying makeup”, itself derived from “sadfishing”, a phenomenon consisting of expressing one’s most negative feelings on social networks.
Those who cannot (yet) manage to cry on command must bet everything on blush, to be applied to strategic places (cheekbones, eyes, tip of the nose) to give the illusion of having cried. To be completed with a slightly shimmering liquid eyeshadow to support the lure. A trend born on social networks and adopted by the most famous makeup artists on the planet, which has only grown over the months. At the dawn of 2023, we hope to see its perfect opposite emerge, a trick to help you look happy… Just to brighten up the new year.
The wolf cut: the comeback of the mullet in 2022
We predicted that the wolf cut, a modernized version of the mullet cut, would be emulated in 2022 and there was no shortage of it. Retro-inspired hairstyle popularized by Billie Eilish, it has continued to seduce throughout the year, to the point of seeing itself elevated to the rank of star cut of 2022. Falsely neglected, this once-mocked cut – Chris Waddle does can deny it – alone has generated no less than 2.3 billion views on TikTok, and is currently still the subject of new videos. The phenomenon is such that users of the Chinese social network have multiplied tutorials to show how to reproduce it alone at home, and that’s without counting on the countless advice videos for styling it on long, short, or curly hair.
Shag, wolf cut, or mullet cut, whatever you call it, this is unquestionably the hair trend of 2022. Some have even tried variations, creating a veritable hair bestiary, like the cobra haircut or of the butterfly haircut, without ever meeting the expected success. A phenomenon that shows that nostalgia, like the symbols of the counter-culture, have strongly influenced trends, in fashion as well as in beauty, this year.