Samsung phones could be much more ambitious in 2023. So why? According to the information received, the company strategy is changing.
The rapid rise of Chinese-based companies Samsung It looks like he’s finally got his side worried. Having spent the last 3-4 years comfortably in mobile with Huawei falling into the background Samsung, In the last year, it has started to lose its authority on the Android side. Because Chinese companies, especially in 2022, use incredible devices and technologies. “to enchant” started. Therefore, taking a step Han Jong-hee, Executive Vice President of Samsung Electronicsas reported, to department managers “Think of ways to strengthen the competitive edge of smartphones without getting too hung up on cost reductions.” a notification has passed.
This notification is very important for the future of the company, because the phones of Chinese companies are starting to have surprisingly good features. Many of Samsung’s devices have recently become without any feature that will make a difference. Galaxy phone models that will launch in 2023 or arrive in 2024 under this new plan it can be much more assertive and, above all, have features that will make a difference. The company has more than enough financial power and technology to do this.
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The company is also undergoing a significant transformation in terms of its mobile processors. Qualcomm established a good partnership with the Galaxy S23 series. Samsung, nevertheless Exynos will not leave the processor side to its fate. According to the information released yesterday, the technology giant Exynos producing phones for years of chipset production Samsung MX (Mobile eXperience) which is a separate entity from Samsung System LSI made the department.
According to the latest information, the company now is building a dedicated team to develop a new chipset directly within the mobile division. This department will be led by vice president Choi Won-joon, who joined Samsung from Qualcomm in 2016. The new Exynos (name may be different) processors will most likely be more powerful and optimized.