LV Dream, Casa Eminente, Tiffany & Co… These new ephemeral places in Paris

LV Dream

Louis Vuitton inaugurates its latest cultural and culinary destination this December 12. For a year, at 1, rue du Pont-Neuf, in Paris, visitors will be able to discover, through nine rooms, a major exhibition in tribute to the various artistic collaborations of the house; not to mention the presentation of a wide selection of historical and contemporary models.

Also on the menu: a gift shop, as well as a chocolate shop and a café designed by Maxime Frédéric, pastry chef at the Cheval Blanc Paris, in a tropical setting!

Tiffany & Co.

The American jewelry house has chosen one of the most beautiful avenues in the capital for its ephemeral Parisian space. At 34, avenue Montaigne, it has been unveiling its most remarkable archives since June through a superb scenography. Like this diamond bird perched on an XXL morganite of 105 carats or this enamel brooch adorned with an orchid. You can also discover the current collections there, especially in an intimate lounge, while an engagement space welcomes the future spouses… A shiny 80 square meter pop-up to discover until May 2023.

Eminent House

After the Eminente hotel, the Moët Hennessy start-up will open the Casa Eminente at the start of the year. A five-minute walk from Place des Vosges, the rum brand’s teams have transformed an individual’s property into a Cuban house where you are invited to live as if you were a local. Small wrought iron balconies, colored walls, works of art, inner courtyard…

Everything here evokes the warm atmosphere of the Caribbean island. As for the festivities, two first guests will open the ball: Julien Sebbag for the restaurant and Tayr + Elementary for the bar. A grocery store and a tasting room complete the package. Upstairs, four bedrooms will be available for friends of the brand. To discover for at least six months.

Serapian

It is at 1, rue de la Paix, at the foot of Place Vendôme, that the leather goods house of the Richemont group opened a 150 square meter pop-up in early October. Creation of personalized bags from multiple shades of canvas in lambskin, immersion in the exhibition “I Milanesi by Guido Taroni”… Serapian presents here all the Milanese know-how, that of its workshops as well as that of artists who are dear to him. In honor? Mosaico, the checkerboard obtained after braiding soft leather, the brand’s signature. A first store of its own to be visited until spring 2023.

jacquemus

The brand took advantage of Paris Fashion Week to open its concept store on September 27th. Located at number 58 of the avenue of the same name, the Boutique Montaigne has symbolic value for the French designer: he organized his first fashion show there in 2011. Covering approximately 200 square meters spread over two floors, the space will present several themes. The first ? “The ceremony”, with a special wedding collection. Lounge chairs by Bernard Govin, sculpture by Maurice Carlier, furniture by Klaas Gubbels… contribute to the resolutely refined and minimalist atmosphere in keeping with the universe of Simon Porte Jacquemus. A regressive and greedy wink: a huge popcorn machine is installed on each level. A pop-up store may not be so ephemeral.