Mercedes-Benz, Avatar: The Way of Water and 20th Century Studios to the next stage of strategic brand collaboration with passing.
Mercedes-Benz, Avatar: The Way of Water and The following was officially reported about the 20th Century Studios partnership: Mercedes-Benz, which aims to present themes such as “sustainability, future transportation, technology and innovation in an emotional brand experience, is moving to the next stage of its strategic brand cooperation with Avatar: “The Way of Water and 20th Century Studios”. Mercedes-Benz has launched a global joint promotional campaign for 20th Century Studios’ Avatar: The Way of Water movie, which will first be released in the US on December 16.
Building on the idea of “The world is our Pandora”, the campaign focuses on responsibility to our planet, with Mercedes-Benz saying “Every action counts. Join our journey into an all-electric future” reinforces its corporate message. Special footage from the movie Avatar: The Way of Water reflects a lively environment with an imaginary world-like location. The campaign will take place in Mercedes-Benz’s prominent markets around the world through TV, cinema, digital and social media channels. The campaign completes a cycle that began with the VISION AVTR concept vehicle inspired by the world of AVATAR.
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The Mercedes-Benz fleet will be fully electric by 2030 in all markets where market conditions allow. Product range; EQA includes eight electrified models: EQB, EQC, EQE, EQE SUV, EQS, EQS SUV and EQV. Adding to this are Mercedes-AMG’s EQE, EQE SUV and EQS performance models. Thus, Mercedes-Benz offers an all-electric model in every segment. Mercedes-EQ models and concept cars demonstrate what can be achieved today and in the future, with innovation, teamwork and a shared determination to conserve resources.
The VISION EQXX concept model, introduced earlier this year, offers a tangible and completely realistic path to electric vehicle technology and the sustainability of the future. Also on display at CES 2020 in Las Vegas, the VISION AVTR concept vehicle embodies the vision of Mercedes-Benz designers, engineers and trend researchers for transportation in the far future.
VISION AVTR – inspired by AVATAR Mercedes-Benz VISION AVTR is the result of the global collaboration between AVATAR, one of the most innovative movie brands in the entertainment industry, and Mercedes-Benz, the world’s eighth most valuable brand (according to Interbrand Ranking 2022). The name of the groundbreaking concept vehicle stands for ADVANCED VEHICLE TRANSFORMATION. The biometric connection in the autonomous concept vehicle provides a completely new interaction between man, machine and nature.
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The tense “one-arc” lines and organic design language unify the exterior and interior. Sustainable materials such as vegan DINAMICA leather made from recycled materials, Karuun (rattan) that thrives and grows only in biodiversity, and organic, compostable battery technology create a closed economic cycle. Thirty-three bionic fins at the rear of the vehicle communicate with the driver and, through the driver, with the outside world, with natural, fluid and graceful movements.
Instead of a traditional steering wheel, the VISION AVTR has a multifunctional control element in the center console. When passengers put their hands on the remote, the interior comes alive and the vehicle recognizes the passengers by their heart rate. When the user raises his hand, the smart system projects a selection menu on the palm, allowing the user to intuitively choose between different functions.”