One in four chooses to cut down on eco-friendly goods to counter high food prices. This is shown by the household panel Gfk and Organic sweden’s survey in which 681 respondents.
It can also be seen in sales in the last quarter. The volume of eco-goods sold decreased by as much as 13 percent in the country compared to last year.
An example of more expensive organic is milk. A liter of organic milk has gone from approximately SEK 13 to SEK 16 in a year. Axfood must now do more for customers to find their way back to organic.
– You have to think about the prices, that’s all, says customer Anette.