Elvina Belloir, fashion designer of the eponymous brand, produces limited and inclusive collections. Versatile pieces that range from 34 to 48. Elvina Belloir wants to extend the heritage of her stylist and seamstress mother for strong women in order to sublimate all body types. Its collections are timeless, in eco-responsible materials. A mix of Slavic culture, French elegance for a durable fashion to wear in all circumstances.
I am a designer, and I want my product to be worn. I imagine details but I do things that are absolutely portable.
Elvina Belloir, creator of the eponymous brand
” It’s me, it’s something that I want to convey through this image. I decided to keep my name Elvina and my marital surname Belloir, so that I show my double Russian and French culture, as well as the idea of the concept of the Franco-Russian brand. »
Elvina Belloir was born in Moscow, she discovered fashion design and sewing in her parents’ clothing workshops. At 16, she moved to Paris to study styling and modeling. After obtaining a Master’s degree in fashion marketing, she stayed in the capital to develop the Parisian subsidiary of the family business. In 2020, she launched her own brand to express herself. His brand is an alchemy between Slavic craftsmanship and Parisian chic. Elvina Belloir is committed to the world of tomorrow, while following on from her mother’s work to inclusive fashion with limited series.
” We make one piece, per size, the rest is made to order. The collections are limited (10 to 15 pieces per collection), knowing that I make large sizes, we make up to 48, after that it is possible but on order. Some fabrics are available in stock but not always, for example, I ordered a pair of pants. I bought the fabric. We will produce it in the requested size but we have to wait. The problem today, as there are so many products available, people sometimes don’t want to wait. »
Elvina Belloir is inspired by its dual Franco-Russian culture. She revisits time to reinvent styles. ” These are not Russian dolls, nor bling-bling, nor golden colors. It’s a fairly sober, minimalist Russian side because there are difficult times in Russian history. For example there is a Soviet jacket like a quilted down coat, a little thicker. It was to help the women who worked in the fields, so that they were less cold. I took up the technique of this jacket with the six centimeters between the topstitching. What also inspires me are Parisians like Catherine Deneuve, the 1970s, the time of Yves Saint-Laurent. I took the Saint-Laurent suit that I love and put it together, merging the Russian culture with the details and the techniques with the Parisian style of the 1970s. It’s something that I love! »
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