Head of the Mercedes-Benz Automotive Executive Board and Automobile Group Sukru Bekdikhan, He talked about Togg and his new Turkey plans.
Featured in HaberTürk according to the news Mercedes-Benz Şükrü Bekdikhan, Chairman of the Automotive Executive Board and Automobile Group He made statements about the future targets of the brand at the EQ launch held in Hatay. Mentioning important issues, Bekdikhan firstly “The Turkish electric vehicle market was at the level of 1,987 units last year. In the January-October period, this rate increased by 148 percent and approached 5 thousand. By the end of the year, we estimate that 1 percent of the market, which will reach 6 thousand units, will be composed of electric cars. 10% of our sales will be electric by the end of the year. We will increase this rate to 25 percent in 2025 with the arrival of new models.” said.
He also expressed his views on Turkey’s domestic electric car, Togg. Bekdikhan,Togg set out with the right strategy at the right time. There is no problem in reaching the targets set for the first year. The fact that Togg will expand the electric vehicle market will contribute to all brands” made the statement.
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Şükrü Bekdikhan, as a brand in his statement He also stated that they are about to switch to a new sales strategy.. Bekdikhan on this subject “Three different models are on the agenda in automobile sales in the world. The first is direct selling, with no dealers in between, as adopted by Tesla and Togg.
The second is the model where the dealer is the delivery point but the final price is determined from the headquarters. The third is the model in which the final price is determined by the dealer and the dealer is the delivery point. We will choose one of these three models” said. Şükrü Bekdikhan, Mercedes-Benz in Turkey stated that they are working to announce the new sales method in January.