One of the world’s valuable technology brands appleis not very happy about the alternative search engine project to Google that he has been working on for a while.
Controlling the visible face of the internet Googlehas a monopoly on the search engine. Apple has been trying to change this situation for a long time and It wants to launch an alternative search engine to Google. The tech giant is a possible Apple Search He could really take a big step forward, but it certainly won’t be right away. According to new information Apple is at least four years away from launching its own search engine. It is said that the company is losing engineers trained in this field to Google, In this respect, the project is not progressing as quickly as desired.
A direct competitor to Google, which may never come out Apple Search The loss of engineers in particular is reportedly holding back the advances in Siri’s suggestion system and the built-in search systems of iOS and Mac. Apple, which accelerated its search engine adventure with the purchase of Laserlike, which was founded by three former Google engineers in 2018, is not satisfied with the level on this side at the moment. Interestingly, even Apple Lost the founders of Laserlike to Google again case.
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Googlefor many years apple It pays billions of dollars to stay the search engine built into the devices’ main browser, Safari. Every year from Google to Apple in the past years $8 billion to $12 billion information was given that a number between them was going.
According to sources who spoke later Google, just to remain Apple’s built-in search engine by 2020. 10 billion dollars paid. In all of this 2021 15 billion dollarsif in 2022 $18 billion or even $20 billion it is reported that it has reached or will reach. In this regard, two giant names are a clear figure. does not give.
This payment may expire in the next year. because United States Department of Justiceopened an investigation into Google. Ministry urges Google to stand out by paying Apple regards it as anti-competitive behavior.
The United States Department of Justice is right about this. In fact, it is not well understood why Google continues to pay Apple. Because right now, almost no one uses it as a search engine. Google does not use an external service. But the owner of the Android ecosystem Google Despite this, he continues to pay a fortune to Apple.
It is stated that the largest amount that he regularly made to another company at one time went to Apple. Googleif found guilty by the United States Department of Justice, May have to cut off payment to Apple.