“It is a big problem,” says Erik van Gruijthuijsen of DPG Media, publisher of AD, de Volkskrant, Trouw and a number of regional dailies. “We also see it as a duty to deliver that newspaper, because it plays an important role in our democracy.” For many readers, a digital subscription is not an alternative to the paper newspaper. “It is a morning ritual for many people: the newspaper on the mat every day.” That’s why readers cancel the newspaper. “That involves several hundred subscriptions per quarter.”
Shortage of deliverers is a big problem for the newspaper, it is raining cancellations: ‘Youth receive too much pocket money’
