Volkswagen CEO Thomas Schäfer shared serious messages about the future, signaling the transformation for Seat.
Many unexpected steps are ahead of us in the automotive industry, which will witness very serious changes and developments until 2030. Finally, as we saw at the Fiesta, serious brand-based identity changes await us in this process, where well-established models will bid farewell. We are in front of a scenario in which we will see these changes, which we mentioned in the Volkswagen Group, which dominates the European market. VW CEO Thomas Schäfer, who made statements for Seat in the group, gave the signals of change.
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Emphasizing that they are currently in a decision phase in their statements, Thomas Schafer; “Contrary to recent speculation, we are not giving up on Seat. We just need a clear decision regarding future planning. We are still working on the plans. There will be no serious change until 2028-2029. Seat is an entry-level brand that reaches younger audiences. It has an important role in the European market.” to their statements gave place.
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Introducing Cupra as the future of Seat, Schafer brings this front forward a little more in electrification. It is highly likely that Seat will transform into a mobility brand identity in the coming period. Launching electric scooters and motorcycles under the “Mo” brand in 2020, Seat has the potential to focus on solutions in this lane in the coming period. This transformation process has the potential to be a competitor to the Renault Mobilize brand. Until the last period of Seat’s ban on internal combustion vehicle sales in Europe, set as 2035, its successful models Arona and Ibiza, its solutions in the compact segment may continue. It is noteworthy that Seat, which has seen a serious decline in European sales due to production in 2022, does not open a new generation electric vehicle quota, unlike other brands in the group.
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