Spotify, the Swedish music streaming giant, clearly stands out as the future great sponsor of Barcelona. As advanced Catalunya Radio the Blaugrana club and the technology company are trying to close a global agreement whereby Barça would wear their Spotify shirt from next season instead of Rakuten, the Camp Nou would be renamed “Camp Nou Spotify” and the name of this company would also appear on the back of the training shirts where Beko’s now appears. In the absence of knowing more details regarding the duration of the contract, there is talk that Barcelona would enter between 60 and 65 million per year for this sponsorship package.
The conversations between the Catalan entity and Spotify began between October and November of last year after the Swedish company failed to reach an agreement to become Arsenal’s main shareholder. Daniel Ek, founder and owner of Spotify, is a well-known fan of the London outfit.
Spotify’s offer for the shirt is not the most succulent that Barcelona has received to replace Rakuten. The Japanese company ends its relationship with the club on June 30 and does not seem willing to renew it after Messi’s departure from the Camp Nou and the board of Laporta valued offers from companies such as China’s Tencent (technology linked to social networks) or corporations in the cryptocurrency sector such as Vegan or Polkadot. In favor of Spotify, which today is the favorite of the board, plays the fact of being a company recognized in the world and of more social prestige.
Against the initial plans of the economic team of Barcelona weighs the fact that the offer for the title rights of the stadium would be in the short term and not for the fifteen years that the management team was looking for. In favor, that if there is an agreement between both entities, two giants would join together that could add more than 800 million users in their Social Networks.