Apple has had great success with the iPod in the past. The company is now trying to continue this success with models such as iPhone, iPad, Mac and Apple TV. When the iPod was mentioned for a while, the famous music group U2 came to mind. U2 frontman Bono revealed the interesting memories the band had with Apple years later. All of this will be featured in Bono’s forthcoming book Surrender: 40 Songs, One Story.
iPOD REQUESTED NO CASH AT THE ADVERTISEMENT!
Bono confessed to U2’s request years ago in exchange for appearing in Apple’s commercial. Bono noted that U2’s manager Paul McGuinness asked Steve Jobs for Apple stock instead of cash for the band to appear in a 2004 iPod ad.
McGuinness, who was the band’s manager from 1978 to 2013, suggested that the band give shares to Apple “even if it’s a symbolic amount” in exchange for their appearance in the ad. Steve Jobs called it a “deal breaker” and turned down the offer.
Bono added that although the band was featured in the ad, McGuinness always regretted losing the stakes dispute with the Apple founder.
U2 SPECIAL iPOD IDEA IS OUT
After the offer was rejected, the group reached an agreement with Apple that included the release of a limited edition red and black iPod exclusive to the U2. As part of the partnership, Apple produced the U2-branded iPod in 2004 and made the band’s single “Vertigo” available exclusively through the iTunes store.
Bono said thousands of people bought the special edition iPod because it wasn’t “white” like previous Apple products.
The lead singer of U2 added that the band’s deal with Apple and the ad allowed the band to reach a younger audience and benefited from the “Apple wave”. Bono added, “Apple was on a journey to infinity and beyond; we were lucky to only get on an elevator.”
ALSO Clarified U2 FREE ALBUM
In addition, Apple added a free U2 album to the music library of all iTunes users in 2014. However, a large number of users reacted to it and found it “forced”. Bono stated that the responsibility for this incident was entirely his own. “I thought if we could put our music where people could reach it, people would choose to have it,” Bono said. said.