With 191,248 euros in income per combined publication, Safiya Nygaard becomes the highest-paid beauty influencer in 2022, according to a Cosmetify ranking. Far behind, Huda Kattan, James Charles or Chiara Ferragni complete the podium.
We have all wondered how much those who reign on social networks earn. Thanks to Cosmetify, we know that being a beauty influencer can pay off big. The British cosmetics comparison platform has unveiled precise figures on the subject. Her “Beauty influencer rich list 2022” reveals the 10 Highest Earning Beauty Influencers of the year. According to this ranking, established by analyzing Instagram, YouTube and TikTok accounts, there is one who breaks all records: Safiya Nygaard, better known as @safiyany.
Safia Nygaard earns €191,248 per post
Safia Nygaard brings together 9.5 million people on YouTube, 2.1 million on Instagram and 1.9 million on TikTok, i.e. more than 13 million subscribers in all. A figure that allows him to make partnerships with brands and pocket six-figure sums. As the highest paid beauty influencer, she touches 191,248 euros per post, all social networks combined. It is with her Youtube videos that she collects the most money (182,544 euros against 6,955 euros on Instagram and 1,749 euros on TikTok). In this Cosmetify list are well-known personalities. Thus, just behind the American is Huda Kattan, founder of the successful brand Huda Beauty, with 172,149 euros and James Charles completes the winning trio with 141,118 euros in income.
Beauty and humor, the recipe for success
The influencer, who launched her channel in 2011, stands out from the crowd for her eclectic content. His niche? Of the original and quirky videos. Of course, she gives beauty advice, but above all launches “beauty challenges”. The 30-year-old Youtuber thus became known in mixing 600 lipsticks to create a new shade.
But that’s not all, she also lets her followers choose her next hair color or blindly buys makeup. A nice mix of beauty and humor that works.