It is a technique which, if well mastered, improves the position of a website on the Internet. SEO is essential today to allow a company to be visible on the Web. But how exactly does it work?
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SEO is an English term that means Search Engine Optimization translatable in French by “Optimization for search engines”. We also often talk about “natural referencing”, a synonym used to refer to SEO. It is possible to call on a SEO agency to work on the referencing of his site.
Back to SEO: how did it appear?
The beginnings of SEO natural are based on a principle that is close to SEO techniques. In 1945, Vannevar Bush, then director of theOffice of Scientific Research and Development (and certainly one of the pioneers of the web) defines the Memex, a “system of collection, extraction and insertion of data” which allows them to be linked together. In 1990 arrived Archie, an information retrieval system, considered the precursor of search engines. Seven years later, the term SEO appears almost at the same time as Google! Web specialists then think about a method that would create traffic on a keyword and how to reach the first place. SEO is initiated.
How to clearly define SEO?
SEO, or natural referencing, brings together all the techniques and methods used to position web pages at the top of search results on a search engine. This mechanism makes it possible to sort the results of the requests made by Internet users. This solution “naturally” positions sites to make them visible. Indeed, natural referencing is to be opposed to paid referencing (SEA or Search Engine Advertising) which consists in paying a search engine so that the site arrives at the top of the results in the form of advertising.
How to properly achieve the natural referencing of your website?
According to the website www.internetlivestats.com, Google processes more than 40,000 search queries per second, which means that 3.5 billion searches are performed every day worldwide. In France, more than 90% of this traffic comes from google. In other words, when an SEO agency works on the natural referencing of a website, it essentially focuses its work on the SEO rules dictated by this giant, even if it is true that other search engines like Bing or Yahoo are also taken into account.
You should know that natural referencing is constantly evolving. This implies that agencies specializing in SEO must carry out constant monitoring to keep abreast of the latest SERP criteria (Search Engine Result Page or search engine results pages) to apply for reliable natural referencing. Indeed, the latter evolve from one year to another and become more precise.
Experts in this field, SEO agencies know which essential points to integrate into their digital strategy. Working on natural referencing is a profession in its own right that requires acquiring a certain number of technical, editorial and analytical skills. Thanks to its qualifications, an SEO agency can thwart the traps of search engines. She will then propose an effective strategy allowing websites to appear on Google’s SERP 1, Bing, of yahoo or other search engines.
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