Tendercapital, Zani: “Enhancing the beauty economy to revive the country”

Tendercapital Zani Enhancing the beauty economy to revive the country

(Finance) – “The Forum highlights the various excellences that we have starting from agri-food to tourism and gives indications on what should be the guidelines, the drivers on which institutions and investors should operate”. This is what the Tendercapital president, Moreno Zani, speaker al Forum Empaia 2022 “Economy and society: today’s and tomorrow’s scenarios in the age of uncertainty” underway today at Villa Aurelia, in Rome.

In the age of uncertainty, what is the value for Made in Italy and for the economy of beauty?

“Made in Italy is a brand. We are fortunate to have Italy first in the world in the artistic and cultural sphere, so beauty becomes a fundamental value for us in reference, above all, to the tourist part. If we manage to making the most of this part of our economic activity, Italy will certainly have a great benefit “.

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