Reader income from digital media increased by 28 percent compared to the same time last year.
The largest growth is accounted for by the metropolitan newspapers, plus 14 percent, while the rural press increased by 1 percent.
But it is getting increasingly tough for the newspapers, according to TU’s CEO Johan Taubert.
“At the same time, an increasingly difficult international and national economic development with, among other things, rising inflation, higher interest rates and dramatically increased energy costs means that households may choose to refrain from paying for news from the morning press due to an increasingly poor personal economy. There are many indications that we will to see a subdued development of reader revenue already in the third quarter of 2022,” he writes in a press release.