John Hedin averages 12 hours of video editing a day and publishes up to six Tiktok clips every day now before the election.
– I don’t think young people have ever been so politically engaged, he says.
– I have 15-20 million views on my videos with the parties and party leaders. I started with interviews at the polling booths, and then a lot of people got hooked.
Hedin says that he has been clear to the parties that he does not want to advertise for anyone and that he made all the content without making money from it.
Taking help from followers
How do you know what questions to ask?
– You can see in the comment field what people want. But some topics are also more relevant than others. For example, everyone is talking about nuclear power, so it is relevant to go to the parties and ask what they think about nuclear power in particular.
Got kicked down in town
Although Hedin has received wide distribution and appreciation for his clips, he has been subjected to both hate and threats for the content he has published.
– Here at Sergels torg, it was a guy who kicked me down from behind. Even people in the industry have written to me. Last week I didn’t dare go out because of the backlash. Unfortunately, politics is something that pits people against each other, there is a lot of emotion.
That things are heating up can be seen, among other things, in the comments.
– The comment field is a war zone. Either you love a party, or you hate a party and there are heated discussions. But it’s also good in a way, because people debate with each other.
See more in the clip.