How to take advantage of the metaverse in business?

The definition of the metaverse could be the following: a universe in virtual reality (Where augmented reality) accessible through the Internet, which allows you to create various experiences digital mixing 3D, social links and gamification. As a true network of 3-dimensional virtual universes, the metaverse offers many opportunities for businesses. Discover what are the changes caused by the development of the metaverse, and in particular the corporate metaverse game… And how they can take advantage of this new digital shift!

The rise of gamification and the metaverse in business

The exact definition of metaverse is not yet known to everyone and it can be difficult to identify the elements that distinguish this parallel universe of a video game classic online.

There are, however, various reasons why many gamification-friendly companies are investing in the metaverse. The main reason is the following: the possibility of organizing meetings and various other professional encounters in a playful, original and personalized setting, with an unlimited number of participants.

Once this feature is integrated, the possibilities are endless and any meeting — or online event — can be gamified using various levers:

• custom avatars;
• ranking according to scores;
• reward systems;
• virtual assistants;
• tracking of participants and their progress;
• etc

The different uses of the metaverse in the world of work

Companies that want to take advantage of the metaverse can do so in many ways:

• training with immersive experiences that accelerate learning;
• raising awareness with demonstrations that focus on personalization and role-playing;
• collaboration with new levels of social connection;
• team building with social events that combine cohesion and games;
• recruitment with accessible processes and personalized tests;
• onboarding with immersive environments, at the service of the company’s values ​​and organization.

The Simango company and its training space intended for health professionals in the metaverse perfectly illustrate this desire to use an augmented reality universe, at the service of companies.

Why use the metaverse in business?

Allowing business leaders and, more generally, different employees to access the metaverse… Above all, it means allowing them to solve many problems thanks to 3D visualization, in order to work more intelligently and more efficiently.

The metaverse and the experiences it induces also promote rapid learning, at the office or at home, thanks to games, artificial intelligence, simulations and the significant concentration allowed by immersion.

The halo that surrounds the metaverse has grown significantly in recent years and it is imagination and engineering that will allow it to reach its full potential within precursor companies in the near future.