The new generation design language introduced with the Vision 7S for Skoda is complemented by a logo that will support the brand’s new identity.
Announcing the design approach that it will use in its new cars, hours ago, through the Vision 7S, Skoda decided to reflect this characteristic change in its cars to its brand identity. The logo, which was shown for the first time with the concept project, is the symbol of today’s emblem. will take its place. We’ll start seeing the new logo with fonts front and back, which will support what Skoda calls the “Modern Solid” approach. The iconic “winged arrow” of the brand will be revised in this context and carried to the future.
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Skoda cars will now use a font logo
In the new font we saw in Vision 7S, the touch on the initial of the brand emphasizes the fundamental change. We will see this schematic, which is planned to be used in the completely new electric model to be launched in 2024 for the first time, in written form on the front and back. The first “old land” with the new logo seems to be the new Octavia, which is expected to be launched in 2024. The transition of designers from 3D to 2D can also be easily distinguished within the scope of simplification. On the “winged arrow” side of the change, there is a simplification and minimalist approach, as in Volkswagen. Skoda front shared the information that the winged arrow logo will continue to be used in communication and digital works. The colors preferred in the logos emphasize concepts such as the environment, sustainability and electromobility. The brand’s production of the base part of the vehicle from recycled materials in addition to the console parts in the Vision 7S project draws attention in terms of sustainability.