The Collective Propaganda of the Dutch Book (CPNB) also sees the influence of the socials on the increasing number of younger readers. “We notice that the sale of English-language books in particular is growing strongly due to BookToks, among other things,” says a spokesperson. The CPNB also sees that young people want to read, but often do not know what. “The books they are handed at school often feel like an obligation to them. Since the arrival of Instagram and TikTok and the book tips that appear on them, they do know what they want to read.” In addition, corona has also helped in the increase in reading young people. “Because they couldn’t exercise and stayed at home more, they decided to pick up a book more often. And since the Covid measures have disappeared, that trend has not diminished.”
BookToks seduce younger reader: ‘A book is strongly promoted in 10 seconds’
