Google is improving its search engine to eliminate clickbait and favor original quality content in its results, including for product tests. The end of catchy headlines and bogus articles?

Google is improving its search engine to eliminate clickbait and favor original quality content in its results, including for product tests. The end of catchy headlines and bogus articles?

Google is constantly making its search engine more efficient. The Internet giant regularly makes updates to improve its algorithm – it is he who is responsible for the results that appear first during a Google search. From this Monday, August 22, the Internet giant will begin to gradually deploy a first update for the results in English – no doubt that the other languages, including French, will follow. In the coming weeks, another series of updates will arrive to strengthen everything.

“This update will help ensure that non-original, low-quality content will not rank high in search results, especially for online educational materials, entertainment, shopping, and technology content. “explains Google in its post published on his blog. One of these updates will relate in particular to online product tests, so that Internet users find original tests of good quality, and not recycled and copied content which manages to thwart the Google algorithm by optimizing their score. “SEO” (Search Engine Optimization) – Search Engine Optimization in French.

Google Search: more authentic and useful results

When you do a Google search, you’re looking for a specific answer to your question – how do you file your tax return? What antiflea should you use for your dog? Is this movie good? However, some content is written in order to appear first in the search results, and therefore to obtain the most clicks/views, without answering the question asked or informing you. That’s just not their goal. When looking for information on a new movie, for example, you may come across sites that simply aggregate reviews from other sites – which you may have even read – or that summarize what has been said by others. others without any added value. Some content is even written by bots to end up with a text without head or tail. Rather frustrating!

To overcome this recurring problem, Google is deploying hundreds of updates to improve its algorithm, and that the results displayed are as relevant as possible. Starting this week, the group will roll out a series of improvements to its search engine, with the aim of continuing to reduce low-quality content, and therefore making it easier to find authentic and useful content in search. The firm promises that Internet users will see more results containing unique and authentic information, “so you’ll be more likely to read something you haven’t seen before”.

Product tests that bring a real plus

Google will also focus on product testing. These play a very important role in helping Internet users and consumers choose between several products or check whether they keep their promises, whether high-tech devices, household appliances, video games , vehicles, tools, etc. Google will therefore put more emphasis on content that brings a real plus, with expertise that stems from the actual use of a product or service, or from visiting a place.“These launches are part of a broader and ongoing effort to reduce low-quality content and make it easier to find authentic and helpful content,” explains Google. Clickbait specialist sites should therefore in practice be relayed at the bottom of the ranking. But no doubt they will look for new ways to escape Google’s filters…