Another model may soon be included in the online music market. Coming soon market TikTok Music can shake.
TikTok Music is one of the most popular centers of social media and at the heart of the platform. In fact, many producers are trying to popularize the songs of artists under the roof of the company on TikTok, very old songs can become incredibly popular on TikTok. The company, which has focused on music from the very beginning, has recently TikTok Music owned the brand. What does it mean? Company according to the sensations to the online music market to enter the field Apple Music, Spotify and more are getting ready to appear in front of many big companies. This service, which has the chance to attract a large number of users at an affordable price, will soon become clear.
According to the Midia Research research shared in the past months, the online music service is the market leader, with a market share of 31 percent in the second quarter of 2021. Spotify had happened. Second place with 15% market share Apple Music had taken place. It ranks third with a market share of 13 percent. Amazon Music and Tencent Music had shared. With an 8 percent market share in the rest of the list YouTube Music While we come across it, other names are not well known in the field. NetEase, Deezer and Yandex was listed as
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Spotify, at the end of 2021 more than 180 million reached the paid subscriber. The number of monthly active users of the company of 406 million was on it. Service total in the first quarter of 2022 182 million reached paid subscribers. The number of monthly active users of the company in the first quarter of 2022 to 422 million up to it.
In the second quarter results of 2022, which were announced recently, 188 million It was reported that the paid subscriber was reached. If the total number of users 433 million level has been reached. The company, which constantly increases the number of its subscribers, has difficulties in turning it into a profit.