nokia with Zeiss The smartphone and camera technology-driven adventure between case.
nokia with zeiss, they have prepared common smartphone models for a very long time. A large number of smartphones with optics and camera systems by Zeiss have hit the market. China-based at the end of 2020 with Nokia falling behind in vivo partnering with Zeissended its partnership with Nokia in 2021. Nokia, who recently made a statement on this subject, announced that they will no longer bring a Zeiss-signed smartphone to the market. The brand, which by no means stands out under HMD Global, seems unwilling to pay Zeiss any more, and this seems commercially plausible given the current low sales. In this context, the latest model with Zeiss optics and camera technologies Nokia XR20 it happened.
The largest recent camera partnership of the phone side Xiaomi and Leica was made between on this important topic Lei Jun, Founder, President and CEO of Xiaomi Group, “As the leading companies in the industry, we have seen that we agree on ideas and goals. Both companies recognize the achievements and contributions to the industry.
This collaboration will greatly contribute to strengthening Xiaomi’s photography strategies. From optical design to the adjustment of aesthetic orientations, the innovative technologies, product philosophies and visual preferences of both companies overlapped and merged in an unprecedented way.” he said.
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Matthias Harsch, CEO of Leica Camera AG if “We are delighted to announce our long-term strategic partnership with Xiaomi. Leica and Xiaomi, which have a well-deserved reputation around the world with their premium brands, have signed a very important cooperation to reach their goal of taking their customers to a new era in terms of photography.
We believe that the new flagship smartphone we jointly developed will showcase the progress both companies have made. We will provide users with exceptional image quality, classic Leica aesthetics and limitless creativity, while also revolutionizing mobile photography.” he said.