Electronic Arts and Juventus sign a long-term partnership

History will remember that for the der of Electronic Arts with FIFA, Juventus will have made their big comeback in FIFA 23. This is indeed what the American publisher announces in a press release where he explains that he has signed an agreement long term with the Italian club. As a reminder, in FIFA 20, FIFA 21 and FIFA 22, the team coached by Massimiliano Allegri was called Piemonte Calcio; and even if the players were indeed present, the jerseys and the stadium were not official. An anomaly that Electronic Arts was determined to correct now that the exclusive partnership between Juventus and Konami has come to an end.

“In addition to the club partnership, former player Claudio Marchisio will become a FUT Hero and current player Dušan Vlahović will be an Official Game Ambassador for EA SPORTS FIFA 23Naturally, the deal will not be limited to FIFA 23 and will concern EA Sports FC, as David Jackson, VP of brand for EA SPORTS FIFA, explains: “We are excited to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus. This phenomenal club means a lot to us and our fans, and this partnership will allow EA SPORTS to continue to deliver the most authentic and comprehensive interactive football experiences in FIFA 23 and beyond.“

“We’re proud to be back alongside EA SPORTS. This agreement with EA SPORTS goes beyond the concept of the traditional partnershiprejoices for his part Giorgio Ricci, Chief Revenue Officer of Juventus. This common project aims to look to the future, exchange with a new generation, and take part in new trends in the fields of urban culture and lifestyle. We chose EA SPORTS to move forward because this partner shares our vision and our ambition. We are delighted to make this journey with a brand that has strong values ​​around originality, uniqueness, and innovation, as much as Juventus.“

For the record, the release of FIFA 23 is scheduled for September 30 on Xbox Series S, Xbox Series X, Xbox One, PS4, PS5, PC and Nintendo Switch. You can take a look at our first impressions of the game here.