Geely enters the electric pickup market with its new brand Radar

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Radar RD6, the first product of the new formation that the Geely front will implement over the Chinese market, is also an important demonstration for the future plans of the brand.

Geely, which has attracted attention by transferring its successes in the Chinese market to the European side in recent years, is also very brave about new brand formations in this process. The China-based group, which achieved significant gains in engineering and R&D with the influence of the Volvo partnership, turned its route to a completely different point this time after formations such as Lynk & Co and ZEEKR. It’s time to meet this initiative, which will focus on outdoor and adventure enthusiasts, and will hit the asphalt with a product range consisting only of electric pickup and SUV models. The first product of the new brand of the group, which was launched under the name of “Radar”, was the pickup named RD6. Radar RD6, which partners with Europeans such as Volvo and Polestar in terms of the infrastructure it has been developed, draws a more global image than China with its modern design lines.

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First details shared from Geely for Radar RD6

Built on Geely’s global SEA platform, the Radar RD6 has features that can offer the dynamics expected from a pickup. The model, which has a more compact loading area in the rear compared to a full-size model in the American market, can offer an extra use here as well, due to the absence of an engine under the hood. On the technical side of the model, we see that not much numerical data has been entered for now. At this point, those appearing on the table indicate that a maximum range of 600 kilometers is possible with the battery offered. On the engine side, 200 horsepower with a single unit, 400 horsepower with double electric motor and 4×4 power transmission is remarkable.

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Geely also cooperates with important Outdoor resources to support the starting point of the Radar brand. While partnering with NatureHike for tents and camping equipment, collaborations with National Geographic stand out in different fields. The fact that the brand also includes surfboards bearing its name in the images it shared from the launch is an important clue about the scope of their collaboration. Radar, which is preparing to put its first model, the RD6, on sale in the last quarter of this year, will also offer solutions with products that appeal to a very different audience, including the ATV. We will get other details about the model in the coming days.

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