Dacia, which managed to achieve growth in a period when the market was shrinking, is also smiling with the success of its new models.
Dacia, which has managed to capture an audience within itself with the models it has put forward with the focus on accessibility since the day it was founded, managed to increase its sales in the first half of 2022. The Romanian manufacturer, which put a more modern and strong character on its roadmap, with its new brand identity that started in the focus of the logo in June of last year, draws attention with its rising performance. When we look at the data shared by official sources, we see that Dacia sales increased by 5.9 percent compared to the previous year and reached 277,885 units. The brand especially emphasizes the fact that its market share has increased by 0.8 points to 3.9 percent in a market environment that has shrunk by 14.6% on a general basis.
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Sandero and Duster are at the forefront again in Dacia sales
When we look at this rise chart captured by the brand on a model basis, we see that the best selling model is Sandero. Sandero, which has long been the top of the list of bestsellers in Europe, has performed 112,000 units, an increase of 1.8 percent compared to the first half of 2021. Dacia flagship model Duster, on the other hand, shows 99,000 sales, an increase of 5.5 percent compared to the first half of 2021. In the first half of 2022, it is noteworthy that new models have achieved significant numbers in a short time. Spring, the brand’s first electric model, saw 20,000 units in the first six months of this year, while the Jogger, which we expect to arrive in Turkey in the last quarter, contributes to the brand’s success with 21,700 units. Between these two, it is necessary to open a separate parenthesis especially for Jogger. It has been announced that the model, which gives an important clue about the potential it has with its order numbers, received more than 50,000 orders in the first 6 months of 2022. The Jogger also stands out with its badge of the most affordable seven-seat family car on the market. The only handicap for the model for now is the lack of automatic transmission.
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Commenting on the process, Xavier Martinet, Senior Vice President of Marketing, Sales and Operations; “The increase in Dacia sales despite the conditions in the automotive sector confirms the brand’s claim to offer the products that give the best value. Electric Spring and ECO-G versions with LPG account for almost half of all orders in the first half of 2022.” he stated. At this point, the interest in LPG versions as well as electricity is definitely at a remarkable level.
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