The social network could very soon allow you to be a co-author of a tweet on its platform.
Twitter is testing CoTweets, a new feature that allows two Twitter accounts to share authorship of a tweet posted on the platform. Questioned by The Verge, Twitter indicated that the function was in test for a limited time with a small group of users.
“We are testing CoTweets for a limited time to understand how people and brands can use this feature to develop and reach new targets, as well as to strengthen their collaboration with other accounts,” said the spokesperson for the network. social.
The publication of a CoTweet proceeds as follows. The lead author of the post has the option to invite a co-author who, if accepted, will be tagged as a co-author of the post. A priori, only the author at the origin of the publication is able to receive the answers published following the tweet.
— Kelly Vaughn (@kvlly) July 7, 2022
As the function is currently still being tested, the integration of tweets does not yet support the display of the two co-authors of a message. Below is a screenshot of what Twitter displays for CoTweets posts.
If the interest of such a function seems difficult to grasp at first, CoTweets could become a formidable asset for reaching a wider audience. A tweet published in CoTweets would allow, among other things, brands and influencers accustomed to carrying out paid collaborations to reach their own followers on their own.
A few weeks ago, Twitter was testing another feature that may be of interest to brands and influencers: Notes. The goal ? Allow platform users to overcome the 280 character limit and publish long and illustrated formats like on a blog platform.
Source :
The Verge