SALES. The sales continue with several aggressive price reductions, and already some stockouts. The first markdown should also appear very soon.
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The essential
- The winter sales continue throughout the weekend with big discounts on a whole host of products.
- Don’t wait too long to take advantage of the sales! Some promotions only last for a few minutes before being overrun. This was particularly the case on an all-in-one office PC, as well as a wireless charger.
- Do not hesitate to consult your local stores during the winter sales! These are still in progress until February 8!
- In order to help you find your way around the sales promotions, do not hesitate to consult our various additional articles.
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What are the start and end dates of the 2022 winter sales?
The date of the next 2022 winter sales is set for Wednesday January 12 at 8 a.m.. The various offers offered are thus spread over 4 weeks and should remain available with several markdowns until Tuesday, February 08, 2022.
These dates concern the majority of the departments of the country, but not all! Indeed, it is customary for the overseas departments, as well as the Moselle, to have staggered dates for their sales periods. Find all the dates a little further down in this article.
The dates of the sales are now spread over 4 weeks instead of 6 previously. This shortened duration has been in effect since the 2020 winter sales and is the result of the Pacte Law. This duration applies, derogation of dates or not, to all French departments. The dates relating to the sales periods are set by order of the Minister responsible for the economy, for a period ranging from 3 to 6 weeks.
Each sales period has its own rules to set its dates. Thus, the winter sales generally take place from the second Wednesday of January. The summer sales are held on the last Wednesday of June.
What are the dates of the winter sales in Paris, Moselle, overseas?
The dates of the sales are the same for the vast majority of departments, but some exceptions are nevertheless noted, in connection with historical traditions or tourist imperatives. If the dates of the sales in Paris and in almost the entire country are those mentioned above, derogatory dates are thus applied for certain departments and regions.
| Department / region | Start date of winter sales 2022 | End date of winter sales 2022 |
| Meurthe-et-Moselle, Meuse, Moselle and Vosges | Monday January 3 | Sunday January 30 |
| Alpes-Maritimes and Pyrénées-Orientales | Wednesday January 12 | Tuesday February 8 |
| Corse-du-Sud and Haute-Corse | Wednesday January 12 | Tuesday February 8 |
| Guadeloupe (unofficial) | Wednesday January 12 | Tuesday February 8 |
| Guyana | Wednesday January 12 | Tuesday February 8 |
| Saint-Barthélemy and Saint-Martin | Saturday May 7 | Friday May 21 |
| The meeting | Saturday February 5 (summer sales) | Saturday March 5 |
| Saint Pierre and Miquelon | Wednesday January 19 | Tuesday February 15 |
What dates for the 2nd and 3rd markdowns?
If the dates of the sales are imposed on merchants by the legislation in force, the latter are free to choose the dates from which they carry out greater discounts. Each sign therefore decides on the date of the 2nd markdown, some choose to make a 3rd. In general, stores display new discounts from the second week of the sales, and a final markdown during the 3rd week of the promotions.
What is the difference between sales and private sales?
You’ve probably come across “Private Sales” signs on your way lately. And for good reason: these operations often take place in the weeks preceding the national sales. Unlike seasonal sales, private sales tend to cater to an already loyal customer base. Big advantage: private sales also make it possible to acquire articles from the new collection on sale (when the sales aim to sell off stocks from previous collections). The retailer nevertheless largely finds his account in private sales because they can enable him to acquire new member customers (who will have taken out a loyalty card or subscribed to the store’s newsletter to be able to benefit from private sales).